Shea Moisture Announces $1M Relief Fund to Women of Color Entrepreneurs Affected by COVID-19

Haircare and beauty brand SheaMoisture and its parent company, Sundial Brands, has announced a $1 million relief fund to help support women of color entrepreneurs and minority-owned businesses affected by coronavirus. 

The Community Commerce fund is an extension of SheaMoisture's long-established Community Commerce program. The fund aims to minimize financial hardships that minority and black-owned businesses are facing from COVID-19 and show the power of small businesses.

Businesses will have the opportunity to apply in three rounds of funding. The first $100,000 of funding will award small minority businesses that have been stepping up to support communities during the pandemic with a cash award. The Unsung Businesses grant wants to support all women of color who have the ability to use their business to convene communities online or distribute goods door-to-door. Apply for this award no later than April 13, 2020.

Other sources of funding are the Black Business Relief Fund. This fund is to help black businesses which are in jeopardy of bankruptcy or closing. The deadline for this fund is April 15, 2020. Any woman of color or minority owned business should apply as soon as possible, by visiting

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